Writing has always been a passion of mine, but what drew me to copywriting was the psychology of sales and marketing. Information presented in two different ways can elicit two completely different responses, creating either a feeling of trust and confidence or wariness and hesitation.
I started out writing blogs and I found that I enjoyed the process of selling myself to my clients more than writing the posts themselves. I began studying consumer psychology and using it in my communications, which dramatically increased my sales.
After working on a fashion blog that was mostly product description, I transitioned fully into copywriting and began to develop my career by studying SEO and the philosophy of infamous salesmen like Zig Ziglar.
I’ve worked closely with hundreds of clients, from small business owners on Etsy and Shopify to household names like Beverly Hills Magazine, to achieve quantifiable improvements in conversion rates and traffic. Helping others to achieve or maintain success turned out to be the ticket to my own.
Today, consumer psychology is so ingrained in my writing that virtually everything I type is a sales tactic, but don’t let that scare you away. What works on you will also work for you, and that’s why you’re here.
Take a look at my Services to get a better idea of how I can help your business grow. Feel free to contact me if you have any questions or would like to know more about FMSkeen Business Copywriting Services.