Research

Audience Research

When I ask a client who their target audience is, they will invariably say, “People who want my product.”

Yes, ideally, your audience will want your product. But that doesn’t help you market it.

We need to know who’s buying this kind of stuff. Why are they buying it? Where do they hang out? What do they dislike about the solution you offer? What do they think about late at night when they’ve had too much coffee but don’t have a Services page to update?

These are things we have to know. Your brand depends on it.

Competitor Analysis

If you’re going to offer something more enticing than what your competitor offers, you have to know what your competitor offers.

We’ll closely examine your closest competition and perform a SWOT analysis to identify your best growth opportunities.

Keyword Research

Google has gotten way too smart for the keyword stuffing our grandparents used to do. Today, you have to build a real internal network of high-value, credible content that touches every facet of your domain.

FMSkeen keyword research will identify your best pillar pages and set you up with keyword clusters for the next 6 to 12 months.

Strategy

Brand Strategy

You know your audience. Now it’s time to build a brand they won’t be able to resist. Everything from your language to your values will hit home, and you’ll gain lifelong customers.

Content Strategy

The buyer’s journey requires valuable, informative content that gently leads into brand awareness and – eventually – the pitch. Let’s develop a strategy that reels them in every time.

Marketing Strategy

This is where things get serious. We’re talking customer retention, advertising, pricing strategy, and more.

Content

Website Content

Your website is the face of your online presence. All the traffic in the world won’t help you if your website doesn’t make an excellent first impression, followed by consistent delivery of valuable information.

Social Media Content

Social media is a precision tool in marketing today. It’s complex, invaluable, and delicate, relying almost entirely on the regular publishing of quality, strategic content.

Marketing Copy

Your marketing investments rely on the words you choose. Choose wrong, and that money is wasted. Choose FMSkeen, and it’s grow time.