FMSkeen offers web content and sales copy that connects with your target audience, captivating them and giving your pitch its best chance at success.
I use consumer psychology and time-honored marketing techniques to guide your readers towards your goal. Using the appropriate reading level for each audience (generally around 9th grade) makes your content easy to absorb quickly, keeping the momentum going towards the sale.
Web pages I write include:
- About Us
- Contact Us
- Product (Description)
- Category (Description)
- Thank You (for subscribing or ordering)
Types of sales copy I provide include:
- B2B Sales Letter
- B2C Sales Letter
- Marketing Email
- Package Insert
- Product Label
- Stick Letter
The textual content on your website is arguably the most important feature. The quality of your content determines the value of your site and the apparent value of your product or service.
Content that’s readable, enjoyable and informative will inspire a feeling of trust and confidence in your readers, which is the key to a higher conversion rate. If your content makes your visitors think you’re unprofessional, they won’t trust you and they certainly won’t buy from you.
Quality content lasts longer. Readers and search engines tend to prefer current, updated content. When your content is solid and well-written, it can offer its benefits for years without needing revision.
Original content is one of the fastest and most effective ways to improve your SEO. I’m happy to incorporate any keywords or phrases you provide using SEO best practices regarding placement and usage.
The usability of your website relies heavily on the clarity of your content. Clear, concise writing that guides the reader to a specific call to action will focus your traffic to the pages that matter most.
Sales copy has the power to draw traffic, pull clients, comfort customers and bring them back to you again. Followup or first impression, your sales copy can make or break your next sale. Get the response you’re looking for with:
A letter or email will be drastically more effective when the recipient feels like it was written to him or her. Templates and form letters are easily dismissed, because your recipients don’t feel like your product or service is specifically for them.
What the reader needs to know and what you want to say are not always the same thing. By focusing on how the reader’s life will be improved by your product or service, you’ll achieve a significantly higher positive response rate.
You can’t win over your reader if he or she is asleep. Concise and engaging language that’s easily skimmable will allow your busy audience to learn what you offer and get on board before they lose interest.
Sales copy has one goal. It’s not always the same goal, but it’s just one goal. Click the link. Call the number. Review the product. Whatever your Call To Action is, my sales copy will make it clear and easy to follow.
Contact me if you have any questions or if you’d like to schedule services.