I’ll let you in on a little secret:
It doesn’t matter what you’re selling. You can achieve the income, freedom, and success you crave with the right words.
Let’s talk about the wrong words. What happens when your content is just okay?
It’s unfortunate, but some countries have developed a distrust of foreign vendors. If your audience speaks English but your content doesn’t, you’re losing money.
People need to know what they’re buying. If your website content doesn’t thoroughly explain the features of your offer, you’re losing money.
Got domain authority? No? You’re losing money. Consumers have choices, so if your content doesn’t establish your credibility and expertise, they’re going to go find content that does.
You have to make them want it. If your content doesn’t paint a picture in their minds of them reaping all the glorious benefits of your product or service, you’re losing money.
Do they need you? Of course they do, but they might not know it yet. You’re losing money if your content doesn’t highlight the problem that your product solves.
The list goes on and on. Your content needs to represent your brand image, communicate your culture, use the language your audience understands, convey value, and generate a sense of urgency. It needs to elicit emotion, whether it’s humor, sympathy, longing, or even anger. If it doesn’t, YOU’RE LOSING MONEY.
Now, how do you stop losing money?
Get better content.
- Product Description
- B2B Sales Letter
- B2C Sales Letter
- Marketing Email
- Package Insert
- Product Label
- Stick Letter
***This is not a complete list. Contact me with inquiries.***
The textual content on your website is arguably its most important feature. The quality of your content determines the perceived value of your entire site and of your product or service. Well-written content provides benefits that work together to ultimately increase your audience and sales.
Content that’s readable, enjoyable, and informative will inspire feelings of trust and confidence, the keys to conversion. If your content makes your visitors think you’re unprofessional, they’re not going to buy.
Original content is one of the most effective ways to improve your SEO. I stay informed of Google updates and use proper keyword placement and word count to optimize your ranking.
The usability of your website relies heavily on the clarity of your content. Clear, concise writing that guides the reader to a specific Call To Action will focus traffic to the pages you want them to see.
Sales copy has the power to draw traffic, pull clients and affiliates, convert readers to customers, and bring them back to see you again. Your copy can break your business or help it grow to its full potential.
A letter or email will be drastically more effective when the recipient feels like it was written to him or her. Templates and form letters are easily dismissed because your recipients don’t feel like your pitch is meant for them.
What the reader needs to know and what you want to say are not always the same thing. I focus on the benefits the reader will experience from your product/service, so you get more conversions.
You can’t win over your reader if he or she is asleep. Concise and engaging language that’s easily skimmable will allow your busy audience to extract the information they need and get on board before they get bored.
Every page of sales copy has a goal. Click the link, call the number, buy the product. Whatever your specific Call To Action is, sales copy from FMSkeen will make it clear, tempting, and easy to follow.