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This blog is a place for me to think aloud, mostly about what makes the difference between success and failure in businesses like yours and mine. I also like to throw around some ideas for those who are trying to write for themselves or begin careers in copywriting.

There are so many factors that affect the performance of your website, your marketing campaigns, and your business. It can get overwhelming fast. The key is to take it one step at a time and continue to monitor your conversions, your usability, and your analytics.

I’d be happy to hear your thoughts on the topics I discuss. Below each post is a comment section where you can add your own advice. Let me know what your experience has been, if you think I’m right or wrong, or if anything I’ve posted here has helped you in your endeavors.

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