I get a lot of clients who are writers, bloggers or other professionals with decent writing skills. They’re often embarrassed about coming to me for web content or other work, because they feel like they should be able to handle the job themselves.
Some of them simply don’t have the time. Creating a website and running a business is a consuming venture. Even when you dedicate your every waking moment to it, it’s still easy to fall behind. Getting the content writing or marketing copy out of the way can free you up to focus on the areas where you excel.
For others, however, the problem is just that they can’t seem to write for themselves. They can write all day long for their work or their clients or for fun, churning out creative, engaging material, but when it’s time to sit down and write their own About page, it all comes out wrong.
Let me reassure you, your skills are not the problem. For one reason or another, writing for your own business can be much more difficult than writing what you’re used to.
Writing for my own sites is one of the most drawn-out processes I go through as a professional. I have to refer to notes on things that I do every day, things that I have no trouble remembering when writing for clients. I find myself making common mistakes and forgetting to stick to the CTA of each page, so I have to revise again and again and I’m still not happy at the end.
Sales copy is easier for me personally to write for myself, maybe because it’s more personal, but I know there are many who have a hard time with both web content and sales copy.
The good news is that freelance copywriters like me can take over this part of the project, leaving you with more time and less stress. While I share your struggle in writing for myself, I thoroughly enjoy filling my days with writing for others and I have the skills to make your copy and content effective.
If you’re having trouble getting your words in order, contact me to find out how I can help.