When building a website, naming your pages is probably the last thing on your mind. You’ll have your standard “About Us” page and your “Contact Us” page, as well as “Home” and maybe “Services” pages.

Those are the names everyone uses, so why spend time you don’t have thinking of creative little titles? There are actually a few reasons.

Avoid Bad SEO

Anyone who’s created a website has probably Googled “SEO” at some point. So you know that repeating the same content as other pages can knock your SEO down a bit, or at the very least waste an opportunity to generate better SEO.

Maintain Clarity

Of course, these little boosts aren’t worth losing usability, so your main priority should be a balance of clarity and creativity. In other words, be creative, but only to the extent that your audience can still tell what the heck you’re talking about. Ask yourself, “Will my readers know what they’re going to find on this page?”

Cater to Your Audience

It’s also important that your page names reflect your tone. If you’re a friendly, trendy and bold fashion designer, you can go for fun, funny and creative names. If you’re professional and formal, be straightforward and clear.

Remember that your audience wants to be able to find what they’re looking for at a glance. If you get super complicated with the names, your visitors might get frustrated trying to figure out where to go. Frustrated visitors = high bounce rate.

How’s it Look?

Keep an eye on your aesthetics. If you’ve written long phrases for every page name, take a look at your menu and navigation panel and make sure they don’t look crazy.

Naming your pages shouldn’t be a big deal, and you shouldn’t have to hire anyone to do it for you, unless you just don’t want to deal with it.

Sticking to standard names is always an option and won’t hurt your SEO too badly, especially if 99% of your content is original.

Keeping these tips in mind will simply give your site a little boost and help your brand stand out from the others.