Campaign Optimization

Research | Strategy | Content

You’re facing a fork in the road.

On the left, a rocky trail and a dead end. On the right, a path that will take you anywhere you want to go.

This is the right path.

The Science of Sales

Data-based content is what separates successful entrepreneurs from those who will have to keep trying. Too many “copywriters” will take your money and give you the same copy/paste “power words” they sell to everyone.

FMSkeen meets you where you are today, fortifies your marketing infrastructure with research and strategy, and delivers invaluable content assets to get you where you want to be.


  • “Knowing your audience is half the battle.” (GI Joe, kind of)
  • “Know thy competitor, and you know thyself.” (Sun Tzu, almost)
  • Keywords make the content go ’round.” (Thomas Jefferson, probably)


  • Is your brand having an identity crisis?
  • The right content will reach the right people.
  • Let’s talk about your marketing channels and message.


  • Your prospects will scrutinize your website just like you’re scrutinizing this one.
  • If you’re not on social media these days, are you even in business?
  • Words will make or break your marketing message in emails, ads, and promos.

How does it work?

Step One

Send me a message and I’ll let you know if I can give you what you’re looking for.

Step Two

I’ll gather info via phone, Zoom, email, or whatever you prefer.

Step Three

I’ll send your deliverables, and we’ll establish a meeting schedule, if needed.

Who is FMSkeen?

That would be me.

Hi, I’m Faith. I’ve been writing snappy copy and helping small businesses establish winning brand images for seven years.

I got started around the time Brady was benched for “deflategate” and everyone was arguing whether the dress was blue and black or white and gold.

(It was blue and black.)